Morning Insights webinar – Digital participant activation

Events | Webinar

27th September 2022

Welcome to Morning Insights webinar – Digital participant activation
September 27th, 09:00-10:00 AM CET

Believe it or not, L&P is a low interest product for most people. 

In contrast to the L&P sector, other industries have responded in a much faster way to consumer demand for more meaningful interactions and new techniques that promote customer engagement.

As customer experience has become an important success factor for the insurance industry, insurers need to adapt to their customers’ purchasing and decision processes to attract, engage and retain customers.

With innovation and new digital ways of working, there are better opportunities provided to consumers to help them make informed decisions when securing the foundation for a better pension and stable finances in the future.

How do insurers guide consumers to make informed decisions?

We will outline the challenges in creating customer engagement in the L&P industry and list the best practices on how to guide consumers to make informed decisions.

Join Lumera and our panel discussion with Tim H. Burggraaf, Associate partner at EY, Ralf Widtmann, Founder and CEO at riskine, and Brendan Kelley, Head of Provider Sales at Benify, covering three different perspectives on how to increase digital participant activation: 

  • An academic approach to digital participant activation
  • Behavioral change and gamification – what is gamification and how could it be used
  • Visualizing risks to customers – making informed insurance decisions
  • Creating value and content to make customers return
  • Success factors from benefits portal – how to create traffic and involve participants
Tim H. Burggraaf
Associate partner at EY

Tim’s knowledge and experience span the full range of rewards and benefits (with core experience being retirement and wealth), for which he frequently enjoys expressing his professional views on radio, television and other media as well as on seminars.

Additionally, he has published two books and a large quantity of articles over the last year’s. Topics of these were wealth strategies (amongst which retirement programs), defined contributions, pan-European pensions, risk management, innovation, aging workforce, retirement models and change management. Tim is currently focused on behavioral economics in retirement and saving plans.

Ralf Widtmann
Founder and CEO at riskine

Ralf has many years of experience in the insurance and banking sector, including his work at Allianz and as a Strategy Consultant at Roland Berger Strategy Consulting.

Since riskine was founded in 2016, Ralf Widtmann and riskine have established as market leaders on the topic of “digital advisory”. This expertise is not only reflected in over 100 implemented advisory solutions at leading companies in the financial industry in more than 8 countries, but also in numerous studies, white papers, and articles.
In 2018, riskine was awarded as “Cool Vendor in Insurance” by Gartner.

Brendan Kelley
Head of Provider Sales at Benify

Brendan has worked within employee benefits and engagement technology for over 20 years mostly within Financial Services. He spent 3 years at one of the UK’s largest Bank’s within HR (85k employees) driving the employees benefits take-up and financial wellbeing of employees.

Brendan’s role at Benify is focused on increasing providers’ awareness of Benify’s software solution, including how providers can utilise it to create personalised, relevant and timely experiences to bring their customers closer.

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